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Why Lawyers Need Social Media Marketing Why Lawyers Need Social Media Marketing

Bronze medal Reporter james Posted 11 Jul 2017 Read More News and Blogs
Why Lawyers Need Social Media Marketing

Social media nowadays have become most effective media for marketing because of its popularity among user. Lawyers started using social media widely with an aim of

  • Build awareness among clients and also as the referral sources.
  • To enhance their credibility and reflect status as best and most preferred lawyer.
  • To build a brand consistency
  • Educate and engage your audience through writing attractive contents and post.

It is recommended that each and every lawyer should use social media to increase their reachability  and also reliability

To brand yourself in facebook it is important to create a page in facebook other than the profile.

Twitter is also one of the best social media for lawyers to easily increase reliability. You should definitely create a account for your law firm. If you enjoy using Twitter then you can also maintain a separate account in twitter

LinkedIn is used to build the professional network so it is very important for every lawyer to have a personal LinkedIn profile. A separate LinkedIn Company Page for your firm enhances creditability of your firm.

We recommend that your law firm have a page there as Google plus doesn’t get as much buzz as it used to. Google plus page can impact search visibility on Google’s search engine is a main reason to create a presence in Google plus.

These 4 platforms are which we recommend for every lawyer. But there are also other platforms like instantgram, pinterest etc. which lawyers may use if they feel comfortable.

The first step is to create profile in this entire platform. Even though there may be some changes in format they are basically all same. It is highly recommended to use same profile photo in all platforms.

 

 

Once you have completed with creating profile in these platform then you have create page for your law firm. After this implement all strategy to engage more users to your page i.e. by posting attractive content.

Another thing which you need emphasize is that your content should be value-based. You can't just post junk content again and again expect your audience to stay engaged. Rather, blend it up and post content that that your audience will care about. Blogs entries and News articles will engage your clients and potential clients. Quotes that inspire your audience and think about it. Give your followers a reason to pay attention. Social media also proven as best refferal source to bring traffic to Lawyer's Website.


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