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Should Lawyers Use SMS Text Marketing? Should Lawyers Use SMS Text Marketing?

Bronze medal Reporter james Posted 12 Jul 2017 Read More News and Blogs
Should Lawyers Use SMS Text Marketing?

SMS Marketing works wonders for Lawyers. Promotions only work as well as the marketing and advertising behind them. Various text message tools allow you to quickly and easily spread the word to your best clients with a simple text message. It has been seen that people respond much quicker to SMS than the emails. By attaching the picture to any outgoing text campaign you will see an even greater response.

Why should lawyers do SMS text marketing?

  • Text messages are usually read within 5 seconds of receipt.
  • SMS gets an engagement rate 6-8 times higher than email marketing
  • 86% of clients send or receive a text message every week.
  • 30% of clients interact with a brand via text message.
  • 70% of people say they would actually like to receive offers on their mobile phones

Tactics to Make Effective Text Marketing

  • Make sure customers really do want your texts--and you can prove it.
  • Be tempting.
  • Ask what customers want. Then give it to them.
  • Be considerate.
  • Think outside the alphabet.

It has been seen that promotional text messages have a 95 to 97 percent open rate which is much greater than email open rate. Email open rates are currently hanging around 28 percent. This alone is a good reason to give importance to text marketing.

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